SOTO CHINA has always led the development of the entire marine industry and continuously provided the power and reference for the development of marine industry in China. Unanimously praised by the industry in the Northwest and even across the country, SOTO CHINA has always been technology-oriented and service-based among many commercial competitions. It provides customers with high-quality services.
Corporate vision
To become one of the leading companies in the marine recreational fishery industry in China;
Corporate philosophy
Virtue, innovation, self-improvement, and far-reaching;
Management philosophy
Supreme rules, performance of duties, division of labor and coordination, and clear rights and responsibilities;
Business philosophy
Integrity management, superior technology, industry leadership and industry conscience;
Employing philosophy
No focus on educational background, qualifications and history;
Focus on character, ability, and responsibility;
Corporate values
Employees first, customers second, shareholders third;
Corporate mission
To promote the protection of marine species by artificial culture, first protect and then use them,
and committed to promoting technological innovation of artificial culture in marine.
Carson.Lau
Chairman and General Manager/CEO
As one of the cofounders of SOTO CHINA, PADI licensed master diver, with master degree and more than 12 years of experience in artificial culture of marine sight organisms, he has participated in public welfare activities of coral artificial culture and conservation and restoration of coral reef in many countries around the world for many times, committed to landbased coral culture and coral conservation in artificial environment for a long term and conducted surveys on the living conditions of coral reefs in many countries around the world, with rich experience in international legal trade of corals in the world.
LiuLu
Marketing Director
As one of the cofounders of SOTO CHINA, with more than 10 years of experience in the marine sight industry and cultured experience in marine sight organisms, and rich experience in the design and production of various artificial marine aquariums,with industryrecognized experience in terminal display, store management, and employee training.
FanMingxing
Technical Director
As one of the cofounders of SOTO CHINA, with more than 8 years of experience in the marine sight industry and cultured experience in marine sight organisms, and rich experience in the design and production of various artificial marine aquariums, familiar with various types of marine sight fish and corals and with rich experience in solving various problems in the marine sight industry.
DYNAMIC TEAM
SOTO CHINA has established an overseas front-end overall supply service team to provide supply support for the overall business of the company from the forefront of the industry chain. A team of experienced coral culture personnel transformed by a large group of fishermen through training supports the smooth development of the business of SOTO CHINA.